Why your visual brand matters – 1.00pm – 1.45pm

Kerrie Ellis /Image Consultant & Stylist

In our increasingly visual world, your visual brand matters. What you wear forms an important layer to your brand, telling others who you are and what you’re all about. In his best-selling book Blink, Malcolm Gladwell describes how we have to ‘thin slice’ what we see and make big decisions on the basis of seemingly small pieces of information, clothing being one of them. Join Kerrie Ellis, a Personal Brand Stylist & Image Consultant, with over 15 years of experience to pick up top tips on how you can develop a wardrobe that portrays your brand, helps you to feel confident and that saves you time and money. You will learn:

* how to define your personal brand

* how to choose clothing colours that complement your brand, suit your natural colouring and that help you to stand out

* how to develop a ‘signature style’ that works for your brand, budget and lifestyle

* how to make life easy by developing a capsule work wardrobe